QVC Builds a Seasonal Merchandising Push Across Celebrity Fashion, Holiday Décor and Luxury Beauty

QVC expanded its seasonal merchandise slate on September 22 with fresh collections from Ree Drummond and Jennie Garth, adding new fall apparel and holiday décor to a broader assortment spanning celebrity fashion and luxury beauty.

Drummond’s latest Ree by The Pioneer Woman release is her second fall clothing collection at QVC in 2026, following an initial August launch. The new assortment includes embroidered and lace-trimmed tops, jacquard knits, V-neck sweaters, cardigans, a 100% cotton midi dress and a knit denim dress. It also moves into coordinated cold-weather separates with a corduroy chore jacket and full-length corduroy pants in regular and petite sizing. Brown and indigo bootcut jeans feature embroidered details. The Pioneer Woman reported launch-period prices including $44 for a regular V-neck sweater, $63 for an embroidered button-front blouse and $73 for the corduroy chore jacket.

QVC simultaneously extended Jennie Garth’s relationship with the network beyond apparel. Me Home by Jennie Garth is a holiday-oriented home collection expanding the actor and designer’s Me by Jennie Garth clothing brand. The range includes ornaments, flameless candles, textiles, wreaths, garlands, miniature trees, candlesticks and hurricanes. Garth developed the assortment around a collected, personal aesthetic, using cranberry tones, gold accents, etched glass and velvet bows rather than a uniformly matched Christmas presentation. Featured offers included a set of three flameless tree candles for $40, an illuminated mixed-greens wreath for $50 and six clip-on velvet bow ornaments for $37 at the time of reporting.

These September 22 introductions followed other category-building activity. QVC’s Fall Fashion Kickoff at Fouquet’s New York showcased Coco Rocha’s first QVC apparel collection alongside seasonal offerings from Mally Roncal, Aimee Kestenberg and Nicole Miller. In beauty, Givenchy launched its two-piece Le Rouge Hydra Balm Black Lip Duo at QVC for $59.98, reduced from $73. USA Today reported that 60,000 QVC shoppers were looking at the product and that new customers could apply the HELLO20 code to eligible first orders, bringing the duo to $39.98 shipped.

ConsumerEXP analysis: Taken together, the releases show QVC sequencing celebrity-led launches across adjacent seasonal categories rather than relying on one holiday event. Apparel creates repeat fall visits, décor starts Christmas purchasing early, and a discounted Givenchy exclusive gives beauty shoppers a lower-priced luxury entry point. The reports did not provide sales, conversion, airtime or customer-acquisition results, so the commercial effect remains unmeasured.