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Television distribution

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Streaming, FAST channels, subchannels, and ATSC 3.0 are reshaping how television—including decades-old programming—reaches audiences.

How changing television technology creates new audiences, distribution choices, and business opportunities.

Woodgrain CRT television showing a black-and-white landscape, with VHF and UHF tuning dials, rabbit-ear antennas and a round UHF loop.
Original AI-assisted editorial illustration created for this Fact Brief.
Published 2026-08-04Updated 2026-09-07AI-assisted • Human-reviewed58 words

Streaming has reshaped how television is published, distributed, and discovered, giving long-tail programming—including shows from the 1970s—new homes on free, ad-supported streaming television (FAST) channels.

TV stations are also reinventing themselves through digital subchannels, ATSC 3.0, and other technologies. Ideas follows these changes to explain what they mean for the businesses that create, distribute, and monetize television content.

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